The new EU school fruit, vegetables and milk scheme was introduced on 1 August, in time for implementation across the EU as of the first day of the 2017/2018 school year. Aimed at promoting healthy eating habits among children, the scheme will include the distribution of fruit, vegetables and milk products, as well as dedicated educational programmes to teach pupils about the importance of good nutrition and to explain how food is produced. This single scheme merges and optimises the existing projects that last year reached over 20 million children. Although participation is optional, all 28 Member States indicated they will take part in the initiative in the new school year. Fresh fruit, vegetables and drinking milk will be given as a priority to school children. Last year, around 20 million children benefited from the milk scheme and around 11.7 million children from the fruit and vegetables scheme.